The Sunk Cost Fallacy
You stay in a bad movie because you paid for the ticket. You keep a failing project alive because you invested years. The money or time is gone regardless. It is a sunk cost. Rational decisions look forward, not backward. But our brains hate "wasting" past investments, even when continuing wastes more.
Source Arkes, H.R., & Blumer, C. (1985). The psychology of sunk cost.
Quick quiz
You have invested two years in a project that is clearly failing. The rational decision is to:
